Cassandra (Cassy) Jones-McBryde is a social entrepreneur who has a long-standing commitment to the empowerment and positive development of women and girls of every size, internationally and specifically in Detroit. Her passion for helping women, specifically plus-size women, see their beauty from the inside out, led to Cassandra becoming the founder and C.E.O. of LaFaye Consulting that specialized in event planning, plus fashion show production and plus wardrobe styling.
In 2008, she became the Executive Producer of the International Fuller Women Expo in the US and recently expanded the expo to Nigeria. She is responsible for bringing together a number of outstanding local and international speakers, celebrities and fashion designers while providing empowerment seminars and workshops. This event is hosted annually in Detroit and attracts attendees, sponsors, vendors and exhibitors throughout the world. The Expo is dedicated to empowering women to believe in their self worth, to bring to light issues that effect them and introduce them to a broader community that embraces and values them. The concept of community support was the impetus for the formation of International Fuller Woman Network, of which Cassandra is the Founder. Every woman who joins is welcomed “with arms that support each member“, especially with the Network’s online presence via its Facebook fan page.
The Fuller Woman Network is truly connecting curves around the world. It has been an honor for her to be able to share with global readers her perspective as it relates to the many facets of the plus community. To that end, Cassandra serves as the Features Editor for Daily Venus Diva. She is tasked with creating content that provides news and information that affects all women. Cassandra’s dedication to making sure that the next generation of Detroit-area women feel loved and valued was part of the driving force behind the creation of the nonprofit organization, Pretty Girl Project where she is the co-founder and C.E.O. It aims to help girls realize their inner and outer beauty during their critical stages of development. This is achieved through initiatives like the Pretty Prom Princess Event that gifts prom dresses, accessories,career counseling, etiquette training and age-appropriate make up classes to Detroit-area teens in need.Cassandra has assisted numerous organizations centered on women’s issues and rights.
She is currently an Executive Board Member of Sisters Acquiring Financial Empowerment (SAFE), a non-profit organization that helps women achieve financial stability while transitioning from lives affected by domestic violence. Additionally, she is a Steering Committee Member of Transformation Detroit. which is a project comprised of multi-disciplinary agencies designed to be a catalyst to enhancing the ability of community partners in providing battered women in Detroit, who have mental health and trauma challenges, culturally relevant and appropriate services, support and resources that increase their resiliency and empower them to overcome the impact of the violence.
Cassandra has dedicated her life to helping women overcome adversity, improve their self image and build community of positive support. Although her reach has expanded beyond Detroit, she had an ever-present focus on the needs of the women of her beloved city.
Website: Fuller Woman